Each initiative approached with clarity, structure, and a commitment to sustainable outcomes.
Almaymaar
ALMAYMAAR is a real estate platform focused on trust, structured investment, and long-term value creation in Pakistan's evolving property market. The company has developed over 13 million square feet of active projects and has an estimated valuation of USD 224 million (March 2026), positioning it as one of the flagship ventures in Ather Ali's diversified business portfolio.
Harsukh Residencies
Harsukh Residencies is a flagship real estate development located in the Galiyat region. Designed to combine scenic natural surroundings with structured investment opportunities, the project spans 545,000+ square feet of active development and carries an estimated valuation of USD 34.7 million (March 2026), reflecting its strong market potential.
Athar Shahzad Constructions
Athar Shahzad operates within the real estate and construction sector, contributing to the group's integrated property ecosystem. As part of the diversified portfolio, it focuses on structured development, professional project execution, and creating long-term value through high-quality real estate solutions that complement the group's broader investment strategy.
Zeerac Group of Companies
Zeerac Group of Companies represents the technology and digital arm of the portfolio, delivering innovative business solutions across multiple industries. It supports digital transformation, strategic growth, and integrated services while strengthening cross-border business operations through technology-driven platforms and scalable digital solutions.
Beelog3X
Beelog3X is positioned within the technology and digital sector, supporting innovation and business efficiency through technology-enabled solutions. It contributes to the group's vision of building interconnected enterprises by leveraging digital tools, scalable systems, and modern business processes that enhance operational performance.
Trescol
Trescol is part of the portfolio's technology and digital ecosystem, focusing on delivering modern technology solutions that support businesses and organisations. The venture complements the group's integrated business model by promoting digital innovation, operational excellence, and sustainable growth across regional and international markets.
The Digital Marketing (TDM)
The Digital Marketing (TDM) provides strategic digital marketing services that help businesses strengthen their online presence and accelerate growth. As part of the technology portfolio, it offers branding, digital campaigns, content strategy, and performance-driven marketing solutions tailored to diverse industries and international clients.
Synex International
Synex International strengthens the group's international technology footprint by providing business and technology solutions designed for cross-border operations. The venture supports scalable growth, operational integration, and strategic partnerships, reinforcing the portfolio's focus on connecting local opportunities with global markets.
Gatezee
Gatezee is a global mobility and services venture that facilitates international opportunities through structured mobility solutions. It aligns with the group's vision of enabling cross-border connectivity by supporting individuals and businesses with services that promote international access, expansion, and long-term global engagement.
Air One Travels
Air One operates within the global mobility and services sector, supporting international movement and connectivity through professional mobility solutions. The venture complements the group's integrated business ecosystem by facilitating cross-border operations and expanding access to global opportunities for clients and partners.
Quick & Quality Foods
Quick & Quality is a consumer-focused venture dedicated to delivering reliable products and services with an emphasis on efficiency and customer satisfaction. As part of the lifestyle segment of the portfolio, it reflects the group's commitment to building brands that combine quality, convenience, and long-term consumer value.
Hello Tones
Hello is a consumer and lifestyle brand within the diversified portfolio, developed to serve modern customer needs through accessible, customer-centric products and services. The venture supports the group's expansion into consumer markets while maintaining its focus on quality, innovation, and sustainable business growth.
The Best Jacket
The Best Jacket is a lifestyle and fashion venture focused on delivering stylish, high-quality outerwear for modern consumers. As part of the consumer segment of the portfolio, the brand reflects the group's strategy of building scalable businesses that combine product quality, strong branding, and customer-focused value creation.
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